Consumer Trust
Khamitov, Mansur and Rajavi, Koushyar and Huang, Der-Wei and Hong, Yuly, Consumer Trust: Meta-analysis of 50 Years of Empirical Research (August 28, 2023). Journal of Consumer Research (2023), Forthcoming, Available at SSRN: https://ssrn.com/abstract=4554774
Der-Wei Huang
Assistant Professor of Marketing
My research interests include digital consumption of personal experiences and the ups and downs of consumer relationships.