Authors: Mansur Khamitov$^\ast$, Koushyar Rajavi$^\ast$, Der-Wei Huang$^\ast$, and Yuly Hong$^\ast$
( $\ast$ denotes equal authorship)
Status: forthcoming at Journal of Consumer Research
Authors: Der-Wei Huang, Edward Hirt, and Kathryn Kroeper
Status: Working paper
Authors: Der-Wei Huang, Shanker Krishnan, and Mansur Khamitov
Status: Work-in-progress
Authors: Der-Wei Huang and Elanor F. Williams
Status: Working paper
Authors: Chethana Achar, Der-Wei Huang, Nidhi Agrawal, and Adam Duhachek
Status: Working paper
Authors: Der-Wei Huang, Kelley Gullo Wight, Danielle Brick, and Beth Fossen
Status: Work-in-progress